Jun 10, 2025

Calculate Your Opportunity Cost While Shopping With The Opportunity Cost Browser

This is an article about a new browser extension that calculates the price of goods and services in bitcoin.

Marty Bent Vibe coded the opportunity cost app. I have not tried it yet, but love the concept. I have been into bitcoin since 2014, but I spent more generational wealth than I would care to admit back then. I've heard stories of fortunes blown on cocaine in the 1980's. I could write a story about spending a fortune on Diet Mt. Dew. I don't drink Diet Mt. Dew anymore. This one time, I spent about a million sats for a light beer at a baseball game. I wouldn't say I had a drinking problem, a million sats was only five bucks at the time. I didn't know that much bitcoin would be worth over a thousand bucks eleven years later.

I don't drink beer anymore. Bitcoin tends to do that to you.

We can afford chairs now. To be honest, we need a couch. The last couch I bought was in 2017 and it cost about a whole bitcoin. That couch is buried in a landfill today. My wife loves furniture, but even she's hesitant to spend sats on a couch now. We know we need a couch, but we don't want to spend sats on something we will need to replace before the next halving.

Many of us who have been in bitcoin for more than a decade have some regrets. I know I do, but we need to live our lives. I would never say you should sit on the floor, but I encourage to you to think about time. How long will this thing I need to buy last? If you think you can give a 3 million sat couch to your grandchildren, spend three million sats on the couch. If your five year plan for the couch is to help fill a landfill, maybe you only need to buy a used couch at a thrift store. This is not investment advice of course. How can it be? I don't know what kind of couch hazards you have in your house. I have trouble finding a couch of my own, but it's how I think about making bigger purchases. How many years of your retirement will that watch, car, house or whatever cost you from your stack? You can only determine that for yourself. I think the opportunity cost app will help you keep track of your decision.

This app was made by someone who once spent a whole bitcoin on a heater. I can't speak for Marty, but I believe the opportunity cost app will help you learn from my mistakes.

For more information, check out:

www.opportunitycost.app

Check out the code on GitHub.

Using The Opportunity Cost App

Opportunity Cost Settings

The app is pretty straight forward. It is only available on Chrome for now so I installed it on the Chromium browser. I looked at the settings, but kept them default.

Then I searched for a Rolex in Duck Duck Go.

Rolex Search

The default is bitcoin, but there is a sat calculator in the corner too, I have always wanted a Rolex Milgauss with a green sapphire so I looked it up on eBay. It's about 8 million sats. That's too rich for my blood, but I might be willing to part with a million sats for that watch. I'll definitely pick it up for 500,000 sats. I can wait. Bitcoin is the best clock in the world. I wouldn't go so far as to call this Rolex a shitcoin, but bitcoin is a better clock than any watch in my opinion--Even when compared to my favorite watch.

RolexMilgaus

Video From Opportunity Cost Website

How will you use the Opportunity Cost browser extension?

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